Michelle Fanus - The Conference Director
About us and what makes us so unique!

The Conference Director is here to make all senior leaders in the event industry’s lives easier.

We serve as a sounding board for better decision-making, stronger direction and the development of seed ideas into compelling propositions for your clients.

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Over the past 20 years, we’ve worked with a range of businesses – from small charities right through to blue-chip media firms. We are smart, nimble and can integrate into your teams quickly and efficiently to help you design and deliver your events.

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Target Market Research - The Conference Director
Target Market Research - The Conference Director
Products & Services

Target Market Research

We take any guesswork out of identifying hot topics, key themes and future trends for your target market audience by validating any new event concept ideas, creating compelling and commercially viable solutions. See our healthcare client case study to see what we did for their launch event.

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Products & Services

Strategy & Growth

A fresh pair of eyes to review and re-think your events strategy can result in a more engaging communications strategy, more robust revenue models and seamless execution. With this re-defined approach, YOY growth is inevitable, but how do you get there? Let us help you.

See Clarion Events power sector case study for the growth that came from our strategic recommendations.

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Strategy & Growth - The Conference Director
Strategy & Growth - The Conference Director
Non-Executive Director - The Conference Director
Non-Executive Director - The Conference Director
Products & Services

Non-Executive Director

With a key focus on business integration and growth strategy, this special role is for the non-event organisations that can identify revenue stream potential from running conferences and events but don’t know where to start! We have successfully launched many conferences from concept in various industries – from aviation to entrepreneurship.

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Products & Services

Events Business Health Checks

Sometimes the success of events isn’t necessarily about strategy, targeting or sales, it’s more about a possibly broken organisational structure, futile reporting or poor decision-making! A critical review of your event organisation structure can identify bottlenecks and weak links in the process and dramatically transform the functionality of the team and department.

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Events Business Health Checks - The Conference Director
Events Business Health Checks - The Conference Director
Bespoke Training - The Conference Director
Bespoke Training - The Conference Director
Products & Services

Bespoke Training

With 4 lectureships at University of West London, Anglia Ruskin University and Kings College, plus several tailored training courses from research methodology to event protocol, we have trained more than 400 students and can easily shape a specific training course for your internal team. With our network of contacts across the events industry we could seamlessly pull together a holistic programme if that is required.

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Products & Services

Challenges & MMGs

This is where the fun starts! We have some exciting themed challenges, roundtable meetings & peer-2-peer networking to get you all talking to each other! How about sharing your challenges and successes with other leaders in the sector by attending my monthly Mastermind Groups (MMGs)?

Next Challenge: 15 Day Build Your Event Community Challenge!

More to come so stay tuned!

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Challenges & MMGs - The Conference Director
Challenges & MMGs - The Conference Director
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To Pivot, Strengthen and Grow your Events and Conferences get in touch now!

Taking Your Events Online? You get a FREE Comparison Grid of Online and Virtual Event Management Software. Get it free if you get in touch with us...

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Latest Case Studies

Global Business Forum (GBF) Africa 2021

Global Business Forum (GBF) Africa 2021

Amazing news!!  I’m excited to have won a contract working on the Global Business Forum (GBF) Africa 2021 in Dubai. This is a bilateral trade conference with my dream client

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Conference & Meetings World article

Conference & Meetings World article

I was thrilled to be published in Conference & Meetings World this week – read my article that reviews online and virtual event management software platforms

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Keep calm, build community

Keep calm, build community

What No Events?!! What Do We Do Now?!

We keep calm and build communities! 20 years as a conference producer, I cannot tell you the number of times

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The Conference Director

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The Conference Director

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Talk to us about any areas you might need support with

I agree to receive emails from The Conference Director on services/products they offer and allow them to contact me from time to time. By submitting this form, you agree to The Conference Director's Terms & Conditions and Privacy Notice.